{"id":11268,"date":"2023-01-05T09:00:01","date_gmt":"2023-01-05T00:00:01","guid":{"rendered":"https:\/\/www.bscre8.com\/media\/wp\/?p=11268"},"modified":"2025-04-02T12:48:05","modified_gmt":"2025-04-02T03:48:05","slug":"ito23010501","status":"publish","type":"post","link":"https:\/\/www.bscre8.com\/journal\/2023\/01\/05\/ito23010501\/","title":{"rendered":"\u81ea\u529b\u3067WEB\u30b5\u30a4\u30c8\u5206\u6790\u3092\u3057\u305f\u3044\u4eba\u5411\u3051\u306e\u624b\u5f15(\u7565)"},"content":{"rendered":"

\u30d3\u30fc\u30ba\u30af\u30ea\u30a8\u30a4\u30c8\u306e\u4f0a\u85e4\u3067\u3059\u3002
\n\u5f53\u793e\u3067\u306fWEB\u30b5\u30a4\u30c8\u306e\u5236\u4f5c\u3060\u3051\u3067\u306a\u304f\u3001\u516c\u958b\u5f8c\u306e\u5206\u6790\u3082\u30b5\u30fc\u30d3\u30b9\u3068\u3057\u3066\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u3053\u306e\u5206\u6790\u3092\u81ea\u5206\u3067\u3082\u3067\u304d\u306a\u3044\u304b\u2026\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u308b\u65b9\u306f\u4f01\u696d\u30fb\u500b\u4eba\u554f\u308f\u305a\u306b\u3044\u308b\u3068\u601d\u3044\u307e\u3059\u3002
\n\u5b9f\u969b\u306b\u5206\u6790\u30c4\u30fc\u30eb\u3092\u898b\u3066\u307f\u308b\u3068\u3001\u6570\u5024\u306f\u5206\u304b\u3063\u3066\u3082\u89e3\u91c8\u306e\u4ed5\u65b9\u304c\u5206\u304b\u3089\u306a\u3044\u3068\u3044\u3046\u30b1\u30fc\u30b9\u3082\u591a\u3044\u3068\u601d\u3044\u307e\u3059\u3002
\n\u3053\u306e\u8fba\u308a\u306e\u6570\u5024\u304c\u826f\u3044\u30fb\u60aa\u3044\u306a\u3069\u306f\u6709\u511f\u306e\u5206\u6790\u30c4\u30fc\u30eb\u3067\u3082\u306a\u3044\u3068\u30a2\u30c9\u30d0\u30a4\u30b9\u3084\u6307\u6a19\u306a\u3069\u306e\u88dc\u8db3\u3092\u5f97\u3089\u308c\u306a\u3044\u305f\u3081\u3001\u7406\u89e3\u3057\u3088\u3046\u3068\u3059\u308b\u3068\u304b\u306a\u308a\u82e6\u52b4\u3055\u308c\u308b\u3068\u601d\u3044\u307e\u3059\u3002
\n\u305d\u3053\u3067\u81ea\u529b\u3067\u30b5\u30a4\u30c8\u306e\u5206\u6790\u3092\u3057\u3066\u307f\u305f\u3044\u3068\u3044\u3046\u65b9\u5411\u3051\u306b\u3001\u57fa\u790e\u7684\u306a\u30c7\u30fc\u30bf\u306e\u6349\u3048\u65b9\u3092\u3054\u7d39\u4ecb\u3057\u3066\u307f\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n

<\/div>\n

\u524d\u63d0\u3068\u3057\u3066<\/h2>\n

WEB\u30b5\u30a4\u30c8\u306e\u5206\u6790\u3067\u4f7f\u3046\u30c4\u30fc\u30eb\u306f\u300eGoogle Analytics\uff08\u4ee5\u4e0bGA\uff09\u300f\u3068\u3057\u307e\u3059\u3002
\n\u7121\u6599\u3067\u89e3\u6790\u3067\u304d\u308b\u7bc4\u56f2\u304c\u5e83\u3044\u305f\u3081\u4f7f\u7528\u4eba\u53e3\u304c\u591a\u304f\u3001\u81ea\u529b\u3067\u8abf\u3079\u308b\u3053\u3068\u306b\u306a\u3063\u305f\u6642\u306b\u60c5\u5831\u53ce\u96c6\u3057\u3084\u3059\u3044\u305f\u3081\u3067\u3059\u3002
\n\u4eca\u56de\u306fGA\u3067\u53ce\u96c6\u3067\u304d\u305f\u30c7\u30fc\u30bf\u306e\u898b\u65b9\u3068\u306a\u308a\u307e\u3059\u3002GA\u306e\u8a2d\u5b9a\u65b9\u6cd5\u306a\u3069\u306f\u4e3b\u65e8\u304b\u3089\u5916\u308c\u308b\u306e\u3067\u89e6\u308c\u307e\u305b\u3093\u3002
\n\u307e\u305f\u3001\u691c\u7d22\u3055\u308c\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u5206\u6790\u3067\u304d\u308bSearch Console\u3082GA\u3068\u5225\u306b\u8a2d\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u305f\u3081\u3001\u3053\u308c\u3082\u4eca\u56de\u306f\u30b9\u30eb\u30fc\u3057\u307e\u3059\u3002<\/p>\n

GA\u304c\u3061\u3083\u3093\u3068\u8a2d\u5b9a\u3055\u308c\u3066\u304a\u308a\u3001WEB\u30b5\u30a4\u30c8\u306b\u8a2a\u554f\u8005\u304c\u304f\u308c\u3070\u3001GA\u306e\u65b9\u3067\u30c7\u30fc\u30bf\u304c\u84c4\u7a4d\u3055\u308c\u3066\u3044\u304d\u307e\u3059\u3002
\n\u53ef\u80fd\u306a\u3089\u524d\u5e74\u6bd4\u8f03\u3067\u304d\u308b\u304f\u3089\u3044\u306e\u8a08\u6e2c\u671f\u9593\u304c\u307b\u3057\u3044\u3067\u3059\u306d\uff08GA4\u7121\u6599\u7248\u3060\u3068\u30ed\u30b0\u304c\u53d6\u308c\u308b\u306e\u306f14\u30f6\u6708\u307e\u3067\uff09\u3002
\n\u3053\u308c\u306f\u524d\u5e74\u6bd4\u8f03\u3067\u304d\u305f\u65b9\u304c\u3088\u308a\u591a\u9762\u7684\u306a\u5206\u6790\u304c\u3067\u304d\u308b\u305f\u3081\u3067\u3059\u3002
\nGA\u306f\u73fe\u72b62\u7a2e\u985e\u3042\u308a\u307e\u3059\u304c\u3001\u307e\u3060\u5229\u7528\u8005\u304c\u591a\u3044\uff06\u60c5\u5831\u53ce\u96c6\u304c\u3057\u3084\u3059\u3044\u3068\u3044\u3046\u89b3\u70b9\u3067GA4\u3067\u306f\u306a\u304fUA\u3067\u306e\u898b\u65b9\u3067\u4eca\u56de\u7d39\u4ecb\u3057\u307e\u3059\u3002
\n\u305d\u308c\u3067\u306fWEB\u30b5\u30a4\u30c8\u306bGA\u3092\u8a2d\u5b9a\u6e08\uff06\u30c7\u30fc\u30bf\u304c\u84c4\u7a4d\u3055\u308c\u3066\u3044\u308b\u524d\u63d0\u3067\u30b9\u30bf\u30fc\u30c8\u3057\u307e\u3059\u3002<\/p>\n

<\/div>\n

\u8a2a\u554f\u6570\u3088\u308a\u8a2a\u554f\u3057\u3066\u304d\u305f\u7d4c\u8def<\/h2>\n

WEB\u30b5\u30a4\u30c8\u3078\u306e\u8a2a\u554f\u8005\u6570\u306f\u4eba\u6c17\u306e\u30d0\u30ed\u30e1\u30fc\u30bf\u3068\u3057\u3066\u6349\u3048\u3089\u308c\u3084\u3059\u3044\u305f\u3081\u3001\u3053\u306e\u8a2a\u554f\u8005\u6570\u306e\u591a\u5be1\u306b\u5fc3\u3092\u596a\u308f\u308c\u304c\u3061\u304b\u3068\u601d\u3044\u307e\u3059\u3002
\n\u3042\u308b\u5074\u9762\u3067\u306f\u5408\u3063\u3066\u3044\u3066\u3001WEB\u30b5\u30a4\u30c8\u3078\u96c6\u5ba2\u3057\u305f\u5b9f\u7e3e\u306e\u6570\u306a\u306e\u3067\u305d\u306e\u901a\u308a\u306a\u306e\u3067\u3059\u304c\u3001\u8a2a\u554f\u8005\u306e\u6570\u5024\u306e\u307f\u3092\u6bce\u6708\u8ffd\u3063\u3066\u3044\u3066\u3082\u610f\u5473\u306f\u3042\u308a\u307e\u305b\u3093\u3002
\n\u8a2a\u554f\u8005\u6570\u306f\u3042\u304f\u307e\u3067\u7d50\u679c\u306e\u6570\u5024\u306a\u306e\u3067\u3001\u7d50\u679c\u3092\u826f\u304f\u3057\u305f\u3044\u306a\u3089\u7d50\u679c\u306b\u81f3\u308b\u300c\u904e\u7a0b\u300d\u306b\u306a\u308b\u6570\u5024\u306e\u5206\u6790\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n

\"\u8a2a\u554f\u7d4c\u8def\"
\n\u8a2a\u554f\u8005\u6570\u304c\u7d50\u679c\u3067\u3042\u308b\u306a\u3089\u3001\u4f55\u3092\u904e\u7a0b\u3068\u3057\u3066\u91cd\u8996\u3059\u308c\u3070\u3088\u3044\u304b\u3068\u3044\u3046\u3068\u3001WEB\u30b5\u30a4\u30c8\u3078\u300c\u8a2a\u554f\u3057\u3066\u304d\u305f\u7d4c\u8def\u300d\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002
\nGA\u306e\u30e1\u30cb\u30e5\u30fc\u304b\u3089\u300e\u96c6\u5ba2\uff1e\u6982\u8981\u300f\u3067\u5168\u4f53\u306e\u5272\u5408\u304c\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002\u8a2a\u554f\u7d4c\u8def\u306e\u3053\u3068\u3092\u300c\u30c1\u30e3\u30cd\u30eb\u300d\u3068\u3044\u3044\u307e\u3059\u3002
\n\u9805\u76ee\u540d\u306f\u82f1\u8a9e\u3067\u8868\u793a\u3055\u308c\u308b\u306e\u3067\u30b6\u30c3\u30af\u30ea\u3068\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n

Organic Search<\/span>
\nGoogle\u3001Yahoo\u3001Bing\u306a\u3069\u304b\u3089\u691c\u7d22\u3057\u3066WEB\u30b5\u30a4\u30c8\u306b\u8a2a\u554f\u3002
\nDirect<\/span>
\n\u5206\u6790\u3067\u304d\u306a\u304b\u3063\u305f\u3082\u306e\u3092\u542b\u3080\u69d8\u3005\u306a\u7d4c\u8def\u304b\u3089\u306e\u8a2a\u554f\u3002
\n\u30d6\u30c3\u30af\u30de\u30fc\u30af\u304b\u3089\u3001URL\u3092\u76f4\u63a5\u5165\u529b\u3001\u30a2\u30d7\u30ea\u3084QR\u30b3\u30fc\u30c9\u304b\u3089\u3001\u5206\u6790\u3067\u304d\u306a\u304b\u3063\u305f\u8a2a\u554f\u306a\u3069\u3002
\nReferral<\/span>
\n\u4ed6\u306eWEB\u30b5\u30a4\u30c8\u5185\u306e\u30ea\u30f3\u30af\u304b\u3089\u306e\u8a2a\u554f\u3002
\nSocial<\/span>
\nTwitter\u3084Facebook\u306a\u3069\u304b\u3089\u306e\u8a2a\u554f\u3002
\n\u305f\u3060\u3057LINE\u30a2\u30d7\u30ea\u3060\u3068Direct\u306b\u306a\u3063\u305f\u308a\u3068\u30b1\u30fc\u30b9\u30d0\u30a4\u30b1\u30fc\u30b9\u3002
\nPaid Search<\/span>
\n\u304a\u91d1\u6255\u3063\u3066\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a\u3057\u305f\u6709\u6599\u5e83\u544a\u304b\u3089\u8a2a\u554f\uff1d\u30b3\u30b9\u30c8\u306e\u767a\u751f\u3057\u305f\u8a2a\u554f\u3002<\/p>\n

\u4ee3\u8868\u7684\u306a\u8a2a\u554f\u7d4c\u8def\u306f\u4e0a\u8a18\u3067\u3059\u3002
\nWEB\u30b5\u30a4\u30c8\u306b\u3088\u3063\u3066\u8a2a\u554f\u8005\u306e\u5c64\u306a\u3069\u304c\u9055\u3046\u305f\u3081\u8a2a\u554f\u7d4c\u8def\u3082\u30ac\u30e9\u30ea\u3068\u5909\u308f\u308a\u307e\u3059\u304c\u3001\u6709\u6599\u5e83\u544a\u3092\u6253\u3063\u3066\u3044\u306a\u3044\u30fb\u5225\u30b5\u30a4\u30c8\u3067\u5ba3\u4f1d\u306a\u3069\u3057\u3066\u3044\u306a\u3051\u308c\u3070\u6982\u306dOrganic\u304c\u6700\u3082\u9ad8\u3044\u5272\u5408\u306b\u306a\u308a\u307e\u3059\u3002\u5e83\u544a\u3084\u5916\u90e8\u30b5\u30a4\u30c8\u3067\u306e\u5e83\u5831\u3092\u5c55\u958b\u3057\u3066\u3044\u306a\u3044\u5834\u5408\u3001Organic\u306e\u5272\u5408\u304c7\uff5e8\u5272\u3068\u9ad8\u3044\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u3042\u306a\u305f\u306eWEB\u30b5\u30a4\u30c8\u306e\u8a2a\u554f\u7d4c\u8def\u306e\u5272\u5408\u306f\u3044\u304b\u304c\u3067\u3057\u3087\u3046\u304b\u3002
\n\u3082\u3057\u6709\u6599\u5e83\u544a\u3092\u5c55\u958b\u3057\u3066\u304a\u308a\u3001\u8a2a\u554f\u7d4c\u8def\u306e\u5927\u90e8\u5206\u304c\u5e83\u544a\u304b\u3089\u306e\u8a2a\u554f\uff08Paid Search\uff09\u3068\u306a\u3063\u3066\u3044\u308b\u3068\u5371\u3046\u3044\u72b6\u614b\u3067\u3059\u3002\u5e83\u544a\u306b\u6255\u3046\u30b3\u30b9\u30c8\u3092\u6b62\u3081\u305f\u9014\u7aef\u306b\u8a2a\u554f\u8005\u6570\u304c\u30ac\u30bf\u843d\u3061\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u305f\u3081\u3067\u3059\u3002
\nSocial\u306e\u5272\u5408\u304c\u591a\u3051\u308c\u3070SNS\u4e0a\u3067\u30ea\u30f3\u30af\u4ed8\u304d\u3067\u3088\u304f\u8a00\u53ca\u3055\u308c\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u3082\u3061\u308d\u3093WEB\u30b5\u30a4\u30c8\u904b\u55b6\u5074\u304cSNS\u3067\u5ba3\u4f1d\u3057\u3066\u3044\u308b\u306e\u3068\u3001SNS\u4e0a\u3067\u53e3\u30b3\u30df\u304c\u5e83\u304c\u3063\u3066\u3044\u308b\u304b\u3067\u3053\u306e\u8fba\u308a\u306e\u898b\u65b9\u306f\u5909\u308f\u308a\u307e\u3059\u3002<\/p>\n

WEB\u30b5\u30a4\u30c8\u306e\u8a2a\u554f\u8005\u6570\u3092\u5897\u3084\u3057\u305f\u3044\u3068\u3044\u3046\u5834\u5408\u3001\u73fe\u5728\u306e\u8a2a\u554f\u7d4c\u8def\u306e\u5272\u5408\u306b\u5fdc\u3058\u3066\u65bd\u7b56\u306e\u65b9\u5411\u6027\u304c\u6c7a\u3081\u3089\u308c\u307e\u3059\u3002
\nOrganic\u304c\u5c11\u306a\u3051\u308c\u3070\u691c\u7d22\u3067\u30d2\u30c3\u30c8\u3055\u308c\u308b\u3088\u3046\u306bWEB\u30b5\u30a4\u30c8\u3067SEO\u6539\u4fee\u3092\u884c\u3046\u3001\u53e3\u30b3\u30df\u3057\u3084\u3059\u3044\u5546\u54c1\u3092\u58f2\u3063\u3066\u3044\u308b\u306e\u306bSocial\u306e\u5272\u5408\u304c\u5f31\u304f\u611f\u3058\u308c\u3070SNS\u3067\u306e\u60c5\u5831\u767a\u4fe1\u306b\u6ce8\u529b\u3059\u308b\u3001\u3068\u3044\u3063\u305f\u5177\u5408\u3067\u3059\u3002<\/p>\n

<\/div>\n

\u4e16\u9593\u304c\u81ea\u5206\u306e\u30b5\u30a4\u30c8\u306b\u4f55\u3092\u6c42\u3081\u3066\u3044\u308b\u306e\u304b\u3092\u77e5\u308d\u3046<\/h2>\n

\u5206\u6790\u3059\u3079\u304d\u8981\u7d20\u306f\u591a\u3044\u306e\u3067\u3059\u304c\u3042\u3048\u3066\u4e00\u3064\u6319\u3052\u308b\u306a\u3089\u3001WEB\u30b5\u30a4\u30c8\u5185\u3067\u95b2\u89a7\u6570\u306e\u591a\u3044\u30da\u30fc\u30b8\u3092\u7279\u5b9a\u3059\u308b\u3068\u6226\u7565\u306e\u8db3\u639b\u304b\u308a\u304c\u4f5c\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002
\n\u307e\u305a\u306f\u5927\u304d\u306a\u30ab\u30c6\u30b4\u30ea\u3067\u5206\u3051\u3066\u3001\u8a2a\u554f\u8005\u306e\u8208\u5473\u304c\u96c6\u307e\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002<\/p>\n

\"\u30ab\u30c6\u30b4\u30ea\u5225\u95b2\u89a7\u6570\"
\nGA\u306e\u30e1\u30cb\u30e5\u30fc\u304b\u3089\u300e\u884c\u52d5\uff1e\u30b5\u30a4\u30c8\u30b3\u30f3\u30c6\u30f3\u30c4\uff1e\u30c7\u30a3\u30ec\u30af\u30c8\u30ea\u300f\u3092\u9078\u3076\u3068\u3001\u30da\u30fc\u30b8\u95b2\u89a7\u6570\u306e\u591a\u3044\u9806\u306b\u8868\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002
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