{"id":11278,"date":"2023-01-18T00:00:45","date_gmt":"2023-01-17T15:00:45","guid":{"rendered":"https:\/\/www.bscre8.com\/media\/wp\/?p=11278"},"modified":"2025-04-01T16:52:11","modified_gmt":"2025-04-01T07:52:11","slug":"ys20230118","status":"publish","type":"post","link":"https:\/\/www.bscre8.com\/journal\/2023\/01\/18\/ys20230118\/","title":{"rendered":"2022\u5e7412\u6708\u66f4\u65b0\u3000Google\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u300eE-E-A-T\u300f\u3068\u306f"},"content":{"rendered":"<p><span style=\"font-weight: 400\">\u55b6\u696d\u306e\u9234\u6728\u3067\u3059\u3002<br \/>\n<\/span>2022\u5e7412\u670815\u65e5\u306bGoogle\u304c\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306b\u3088\u308a\u3001\u300eE-E-A-T\u300f\u3068\u3044\u3046\u30b3\u30f3\u30c6\u30f3\u30c4\u8a55\u4fa1\u6307\u6a19\u3092\u767a\u8868\u3044\u305f\u3057\u307e\u3057\u305f\u3002<br \/>\n\u672c\u65e5\u306f\u300eE-E-A-T\u300f\u3068\u306f\u3069\u3046\u3044\u3046\u8a55\u4fa1\u6307\u6a19\u306a\u306e\u304b\u3068\u3044\u3046\u3053\u3068\u306b\u3064\u3044\u3066\u304a\u4f1d\u3048\u3057\u3066\u3044\u304d\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<br \/>\n\u53c2\u7167\uff1a\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u00a0<a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/ja\/\/searchqualityevaluatorguidelines.pdf#page=26\">General Guidelines<\/a><br \/>\n\u203b\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3068\u306f\u3001Google\u3067\u691c\u7d22\u3057\u305f\u6642\u306b\u8868\u793a\u3055\u308c\u308b\u691c\u7d22\u7d50\u679c\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<h1 class=\"style3a\" style=\"border-color: #cccccc\">E-E-A-T\u3068\u306f<\/h1>\n<p>\u4eca\u56de\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3092\u4e00\u8a00\u3067\u8868\u3059\u3068\u3001EEAT\u3068\u306f\u3053\u308c\u307e\u3067\u306eEAT\u306b\u52a0\u3048\u3066\u3001E\uff08\u4f53\u9a13\uff09\u3068\u3044\u3046\u6982\u5ff5\u3092\u8ffd\u52a0\u3057\u305f\u6307\u6a19\u3068\u306a\u308a\u307e\u3059\u3002<br \/>\nEAT\u3068\u306f\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u8a55\u4fa1\u3059\u308b\u57fa\u6e96\u3092Google\u304c\u72ec\u81ea\u306b\u5b9a\u3081\u305f\u3082\u306e\u3067\u3001\u300cExpertise\uff08\u5c02\u9580\u6027\uff09\u300d\u300cAuthoritativeness\uff08\u6a29\u5a01\u6027\uff09\u300d\u300cTrustworthiness\uff08\u4fe1\u983c\u6027\uff09\u300d\u304b\u3089\u306a\u308b3\u3064\u306e\u8a55\u4fa1\u57fa\u6e96\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u305f\u8a00\u8449\u3067\u3059\u3002<\/p>\n<p>EAT<\/p>\n<ul class=\"txt-pickup fs-1_2 mb-40\">\n<li>E\uff1aExpertise\uff08\u5c02\u9580\u6027\uff09\u30fb\u30fb\u30fb\u5c02\u9580\u5bb6\u3060\u304b\u3089\u4f1d\u3048\u3089\u308c\u308b\u60c5\u5831\u3084\u30e6\u30fc\u30b6\u306b\u3068\u3063\u3066\u4fa1\u5024\u306e\u9ad8\u3044\u60c5\u5831\u3092\u63b2\u8f09\u3057\u3066\u3044\u308b\u304b\uff08\u4e00\u6b21\u60c5\u5831\u7b49\uff09<\/li>\n<li>A\uff1aAuthoritativeness\uff08\u6a29\u5a01\u6027\uff09\u30fb\u30fb\u30fb\u5ba2\u89b3\u7684\u306b\u898b\u3066\u7b2c\u4e09\u8005\u304b\u3089\u8a55\u4fa1\u3055\u308c\u3066\u3044\u308b\u304b\uff08\u30b5\u30a4\u30c8\u60c5\u5831\u3084\u904b\u55b6\u8005\u304c\u4ed6\u306e\u30b5\u30a4\u30c8\u3084SNS\u3067\u7d39\u4ecb\u307e\u305f\u306f\u8a00\u53ca\u3055\u308c\u3066\u3044\u308b\u304b\u7b49\uff09<\/li>\n<li>T\uff1aTrustworthiness\uff08\u4fe1\u983c\u6027\uff09\u30fb\u30fb\u30fb\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u5185\u5bb9\u304c\u4fe1\u983c\u3067\u304d\u308b\u304b\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u5b89\u5168\u6027\u306a\u3069<\/li>\n<\/ul>\n<p>EEAT<\/p>\n<ul class=\"txt-pickup fs-1_2 mb-40\">\n<li>E\uff1aExpertise\uff08\u5c02\u9580\u6027\uff09\u30fb\u30fb\u30fb\u5909\u308f\u3089\u305a<\/li>\n<li><strong>E\uff1aExperience\uff08\u4f53\u9a13\uff09\u30fb\u30fb\u30fb\u3000\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u8005\u304c\u3001\u305d\u306e\u60c5\u5831\u306b\u3064\u3044\u3066\u306e\u5b9f\u4f53\u9a13\u3084\u4eba\u751f\u7d4c\u9a13\u306b\u3069\u306e\u7a0b\u5ea6\u57fa\u3065\u3044\u3066\u3044\u308b\u304b<\/strong><\/li>\n<li>A\uff1aAuthoritativeness\uff08\u6a29\u5a01\u6027\uff09\u30fb\u30fb\u30fb\u5909\u308f\u3089\u305a<\/li>\n<li>T\uff1aTrustworthiness\uff08\u4fe1\u983c\u6027\uff09\u30fb\u30fb\u30fb<strong>EEAT\u3067\u306f\u6700\u3082\u91cd\u8981\u306a\u8981\u7d20\u306b\u306a\u3063\u305f<\/strong><\/li>\n<\/ul>\n<p>EEAT\u3067\u5927\u304d\u304f\u5909\u308f\u308b\u90e8\u5206\u306f\u4ee5\u4e0b\uff12\u70b9\u3067\u3059<\/p>\n<p><strong>\u2460Experience\uff08\u4f53\u9a13\uff09\u3000<\/strong><\/p>\n<p>\u4eca\u307e\u3067\u306f\u4fe1\u983c\u6027\u3084\u5c02\u9580\u6027\u3092\u62c5\u4fdd\u3059\u308b\u70ba\u306b\u3001\u4f53\u9a13\u3092\u8a18\u8ff0\u3059\u308b\u5bfe\u7b56\u304c\u591a\u304f\u306a\u3055\u308c\u3066\u304d\u307e\u3057\u305f\u304cGoogle\u304b\u3089\u306e\u6b63\u5f0f\u306a\u8a00\u53ca\u306f\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002<br \/>\n\u3057\u304b\u3057\u3001\u4eca\u56de\u306e\u66f4\u65b0\u306b\u3088\u3063\u3066Experience\uff08\u4f53\u9a13\uff09\u304c\u91cd\u8981\u306a\u6307\u6a19\u306e\u4e00\u3064\u306b\u306a\u308b\u3053\u3068\u3067\u4e0d\u900f\u660e\u3060\u3063\u305f\u90e8\u5206\u304c\u660e\u78ba\u5316\u3055\u308c\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<p><strong>\u2461Trustworthiness\uff08\u4fe1\u983c\u6027\uff09<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11324\" src=\"https:\/\/www.bscre8.com\/media\/wp\/wp-content\/uploads\/2022\/12\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2022-12-27-6.19.16.png\" alt=\"\" width=\"640\" height=\"510\" srcset=\"https:\/\/www.bscre8.com\/journal\/wp\/wp-content\/uploads\/2022\/12\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2022-12-27-6.19.16.png 640w, https:\/\/www.bscre8.com\/journal\/wp\/wp-content\/uploads\/2022\/12\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2022-12-27-6.19.16-300x239.png 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u4e0a\u56f3\u306fEEAT\u306e\u8981\u7d20\u3092\u56f3\u5f0f\u5316\u3057\u305f\u3082\u306e\u3067\u3059\u3002EAT\u306e\u6642\u306f\uff13\u8981\u7d20\u3068\u3082\u306b\u4e26\u5217\u306a\u95a2\u4fc2\u3067\u3042\u3063\u305f\u306e\u306b\u5bfe\u3057\u3066\u3001EEAT\u3067\u306f<strong>\u300c\u4fe1\u983c\u6027\u300d<\/strong>\u304c\u300c\u5c02\u9580\u6027\u300d\u300c\u6a29\u5a01\u6027\u300d\u300c\u4f53\u9a13\u6027\u300d\u306e\uff13\u3064\u306e\u8981\u7d20\u306e\u4e0a\u306b\u91cd\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u4fe1\u983c\u6027\u304c\u4e00\u756a\u91cd\u8981\u8996\u3055\u308c\u3066\u304a\u308a\u300c\u5c02\u9580\u6027\u300d\u300c\u6a29\u5a01\u6027\u300d\u300c\u4f53\u9a13\u6027\u300d\u304c\u512a\u308c\u305f\u5185\u5bb9\u3067\u3042\u3063\u305f\u3068\u3057\u3066\u3082EEAT\u304c\u4f4e\u3044\u3068\u307f\u306a\u3055\u308c\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u304c\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<br \/>\n\u203b\u53c2\u7167\u3000<a title=\"\" href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/ja\/\/searchqualityevaluatorguidelines.pdf#page=26\" target=\"_blank\" rel=\"noopener noreferrer\">General Guidelines<\/a><\/p>\n<h1 class=\"style3a\" style=\"border-color: #cccccc\">E-E-A-T\u306f\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3067\u306f\u306a\u3044<\/h1>\n<p>EEAT\u306f\u3001\u8a55\u4fa1\u8ef8\u3067\u306f\u3042\u308b\u304c\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3084EEAT\u3092\u6e2c\u5b9a\u3059\u308b\u30b9\u30b3\u30a2\u3068\u3044\u3046\u306e\u3082\u767a\u8868\u3055\u308c\u3066\u306f\u304a\u308a\u307e\u305b\u3093\u3002<br \/>\n\u3042\u304f\u307e\u3067\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30af\u30aa\u30ea\u30c6\u30a3\u3092\u5224\u65ad\u3059\u308b\u6307\u6a19\u3092\u610f\u5473\u3059\u308b\u3082\u306e\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<br \/>\n\u3057\u304b\u3057\u3001Google\u306f<strong>\u30e6\u30fc\u30b6\u304c\u8a55\u4fa1\u3059\u308b\u30b5\u30a4\u30c8\u3092\u8a55\u4fa1\u3059\u308b<\/strong>\u3068\u516c\u5f0f\u306b\u767a\u8868\u3057\u3066\u3044\u308b\u3053\u3068\u304b\u3089\u3001SEO\u5bfe\u7b56\u3068\u3057\u3066\u3082\u975e\u5e38\u306b\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u306b\u306a\u308b\u3068\u8aad\u307f\u53d6\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br \/>\n\u53c2\u7167\uff1a<a href=\"https:\/\/www.google.com\/intl\/ja\/search\/howsearchworks\/mission\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google\u306e\u4f7f\u547d<\/a><\/p>\n<h1 class=\"style3a\" style=\"border-color: #cccccc\">\u307e\u3068\u3081<\/h1>\n<p>\u30fbEEAT\u306f\u65b0\u305f\u306b<strong>Experience\uff08\u4f53\u9a13\uff09<\/strong>\u306e\u8981\u7d20\u304c\u8ffd\u52a0\u3055\u308c\u305f<br \/>\n\u30fbEEAT\u306b\u304a\u3044\u3066<strong>\u4fe1\u983c\u6027<\/strong>\u304c\u6700\u3082\u91cd\u8981\u8996\u3055\u308c\u308b<br \/>\n\u30fbEEAT\u306f\u76f4\u63a5\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u306f\u5f71\u97ff\u3055\u308c\u306a\u3044\u304c\u3001Google\u304c\u6700\u3082\u91cd\u8981\u8996\u3059\u308b\u6307\u6a19\u306e\u4e00\u3064\u3067\u3042\u308b<\/p>\n<h1 class=\"style3a\" style=\"border-color: #cccccc\">\u30d3\u30fc\u30ba\u30af\u30ea\u30a8\u30a4\u30c8\u3067\u306f\u4e00\u7dd2\u306b\u50cd\u3051\u308b\u30e1\u30f3\u30d0\u30fc\u3092\u52df\u96c6\u3057\u3066\u304a\u308a\u307e\u3059<\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8413\" src=\"https:\/\/www.bscre8.com\/media\/wp\/wp-content\/uploads\/2021\/07\/190618-62.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.bscre8.com\/journal\/wp\/wp-content\/uploads\/2021\/07\/190618-62.jpg 640w, https:\/\/www.bscre8.com\/journal\/wp\/wp-content\/uploads\/2021\/07\/190618-62-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400\">\u5f0a\u793e\u3067\u306f\u4e00\u7dd2\u306b\u50cd\u3051\u308b\u30e1\u30f3\u30d0\u30fc\u3092\u968f\u6642\u52df\u96c6\u3057\u3066\u304a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u672a\u7d4c\u9a13\u306e\u65b9\u3067\u3082\u30a6\u30a7\u30d6\u306b\u8208\u5473\u304c\u3042\u308c\u3070\u3001\u95a2\u9023\u3059\u308b\u8cc7\u683c\u3082\u4f1a\u793e\u306e\u8cbb\u7528\u3067\u53d6\u5f97\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u203b\u5408\u683c\u3057\u305f\u5834\u5408\u306b\u9650\u308a\u307e\u3059<\/span><\/p>\n<blockquote><p><a href=\"https:\/\/recruit.karasawanouki.co.jp\/culture\/\"><span style=\"font-weight: 400\">\u5f0a\u793eHP<\/span><\/a><span style=\"font-weight: 400\">\u3088\u308a<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5408\u683c\u3057\u305f\u5834\u5408\u306f\u53d7\u9a13\u8cbb\u7528\u3092\u4f1a\u793e\u3067\u8ca0\u62c5\u3057\u307e\u3059\u3002\uff08\u203b\u8cbb\u7528\u306b\u4e0a\u9650\u304c\u3042\u308a\u307e\u3059\uff09<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400\">\u4e0d\u5b89\u3001\u672a\u7d4c\u9a13\u3060\u3051\u3069\u3067\u304d\u308b\u304b\u306a\uff1f\u3068\u601d\u3044\u60a9\u3080\u65b9\u3001\u5c11\u3057\u3067\u3082\u5510\u6ca2\u8fb2\u6a5f\u30b5\u30fc\u30d3\u30b9\u3067\u50cd\u304f\u3053\u3068\u304c\u6c17\u306b\u306a\u308b\u65b9\u306f\u3001\u662f\u975e<\/span><a href=\"https:\/\/recruit.karasawanouki.co.jp\/\"><span style=\"font-weight: 400\">\u30ea\u30af\u30eb\u30fc\u30c8\u30b5\u30a4\u30c8<\/span><\/a><span style=\"font-weight: 400\">\u3092\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u672a\u7d4c\u9a13\u306e\u65b9\u3067\u3082\u5927\u4e08\u592b\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u3054\u5fdc\u52df\u304a\u5f85\u3061\u3057\u3066\u304a\u308a\u307e\u3059\uff01<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u55b6\u696d\u306e\u9234\u6728\u3067\u3059\u3002 2022\u5e7412\u670815\u65e5\u306bGoogle\u304c\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306b\u3088\u308a\u3001\u300eE-E-A-T\u300f\u3068\u3044\u3046\u30b3\u30f3\u30c6\u30f3\u30c4\u8a55\u4fa1\u6307\u6a19\u3092\u767a\u8868\u3044\u305f\u3057\u307e\u3057\u305f\u3002 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