{"id":16530,"date":"2025-07-28T13:09:50","date_gmt":"2025-07-28T04:09:50","guid":{"rendered":"https:\/\/www.bscre8.com\/journal\/?p=16530"},"modified":"2025-07-28T13:09:51","modified_gmt":"2025-07-28T04:09:51","slug":"ds20250725","status":"publish","type":"post","link":"https:\/\/www.bscre8.com\/journal\/2025\/07\/28\/ds20250725\/","title":{"rendered":"\u9078\u6319\u6226\u3092\u898b\u3066\u3044\u3066\u601d\u3063\u305f\u3002\u300c\u30d6\u30e9\u30f3\u30c9\u300d\u306e\u672c\u8cea\u3068\u8a8d\u77e5\u3055\u305b\u308b\u6226\u7565\u3068\u306f\uff1f"},"content":{"rendered":"\n<p>\u5148\u65e5\u3001\u53c2\u8b70\u9662\u9078\u6319\u306e\u71b1\u3044\u6226\u3044\u304c\u7d42\u308f\u308a\u307e\u3057\u305f\u3002\u5404\u515a\u304c\u81ea\u8eab\u306e\u516c\u7d04\u3092\u304b\u304b\u3052\u3001\u652f\u6301\u8005\u3092\u5f97\u308b\u70ba\u306b\u69d8\u3005\u306a\u6d3b\u52d5\u3092\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u7d50\u679c\u304c\u826f\u304b\u3063\u305f\u515a\u3082\u60aa\u304b\u3063\u305f\u515a\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u898b\u3066\u3044\u308b\u3068\u5404\u515a\u304c\u300c\u30d6\u30e9\u30f3\u30c9\u300d\u3092\u63b2\u3052\u3066\u305d\u306e\u4fa1\u5024\u306e\u8a34\u6c42\u306b\u5fc5\u6b7b\u3067\u3042\u3063\u305f\u3088\u3046\u306a\u6c17\u304c\u3057\u307e\u3059\u3002 \u79c1\u306f\u55b6\u696d\u6d3b\u52d5\u306e\u969b\u306b\u3001\u81ea\u793e\u304a\u3088\u3073\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u65b9\u3005\u306e\u300c\u30d6\u30e9\u30f3\u30c9\u300d\u306b\u3064\u3044\u3066\u304a\u8a71\u3059\u308b\u4e8b\u3082\u591a\u3044\u306e\u3067\u3001\u300c\u30d6\u30e9\u30f3\u30c9\u300d\u6226\u7565\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3068\u306f\u4f55\u304b\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u78ba\u7acb\u3068\u8a8d\u77e5\u6226\u7565\u306b\u3064\u3044\u3066\u306e\u89e3\u8aac\u3092\u307e\u3068\u3081\u3066\u307f\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uff11\uff0e\u30d6\u30e9\u30f3\u30c9\u3068\u306f\u4f55\u304b<\/h2>\n\n\n\n<p>\u300c\u30d6\u30e9\u30f3\u30c9\u300d\u3068\u306f\u3001\u5358\u306a\u308b\u5546\u54c1\u540d\u3084\u30ed\u30b4\u30de\u30fc\u30af\u306e\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30d6\u30e9\u30f3\u30c9\u3068\u306f\u3001\u4f01\u696d\u3084\u5546\u54c1\u3001\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u304c\u6d88\u8cbb\u8005\u304b\u3089\u3069\u306e\u3088\u3046\u306b\u8a8d\u8b58\u3055\u308c\u3001\u9078\u3070\u308c\u308b\u304b\u3092\u5de6\u53f3\u3059\u308b\u300c\u4fa1\u5024\u300d\u3084\u300c\u30a4\u30e1\u30fc\u30b8\u300d\u3001\u300c\u7d04\u675f\u300d\u3092\u6307\u3057\u307e\u3059\u3002\u9867\u5ba2\u4f53\u9a13\u3001\u63d0\u4f9b\u3059\u308b\u4fa1\u5024\u3001\u7406\u5ff5\u306a\u3069\u304c\u542b\u307e\u308c\u3001\u9867\u5ba2\u3084\u793e\u4f1a\u306e\u5fc3\u306e\u4e2d\u306b\u5b58\u5728\u3059\u308b\u3001\u7279\u5b9a\u306e\u4f01\u696d\u30fb\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u300c\u4fe1\u983c\u300d\u3084\u300c\u597d\u307e\u3057\u3044\u30a4\u30e1\u30fc\u30b8\u300d\u300c\u610f\u5473\u306e\u3042\u308b\u9023\u60f3\u300d\u306e\u7dcf\u4f53\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u6a5f\u80fd\u7684\u4fa1\u5024<br>\u3053\u306e\u88fd\u54c1\u306f\u58ca\u308c\u306b\u304f\u3044\u300d\u300c\u3053\u306e\u30b5\u30fc\u30d3\u30b9\u306f\u4fbf\u5229\u3060\u300d\u3068\u3044\u3063\u305f\u7269\u7406\u7684\u306a\u4fbf\u76ca\u3002<br>\u60c5\u7dd2\u7684\u4fa1\u5024<br>\u300c\u3053\u308c\u3092\u6301\u3063\u3066\u3044\u308b\u3068\u6c17\u5206\u304c\u4e0a\u304c\u308b\u300d\u300c\u3053\u306e\u4f1a\u793e\u306f\u5fdc\u63f4\u3057\u305f\u304f\u306a\u308b\u300d\u3068\u3044\u3063\u305f\u611f\u60c5\u7684\u306a\u4fbf\u76ca\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u4e8c\u3064\u306e\u4fa1\u5024\u304c\u7a4d\u307f\u91cd\u306a\u308a\u3001\u9867\u5ba2\u306e\u982d\u306e\u4e2d\u306b\u5f62\u6210\u3055\u308c\u305f\u300c\u610f\u5473\u306e\u3042\u308b\u9055\u3044\u300d\u3053\u305d\u304c\u30d6\u30e9\u30f3\u30c9\u306e\u672c\u8cea\u3067\u3059\u3002\u305d\u308c\u306f\u3001\u7121\u6570\u306e\u9078\u629e\u80a2\u306e\u4e2d\u304b\u3089\u300c\u3042\u306a\u305f\u3092\u9078\u3076\u7406\u7531\u300d\u305d\u306e\u3082\u306e\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uff12\uff0e\u30d6\u30e9\u30f3\u30c9\u306e\u539f\u70b9<\/h2>\n\n\n\n<p>\u30d6\u30e9\u30f3\u30c9\u306e\u8a9e\u6e90\u306f\u3001\u53e4\u30ce\u30eb\u30c9\u8a9e\u306e\u300cBrandr\uff08\u713c\u5370\u3092\u62bc\u3059\uff09\u300d\u306b\u7531\u6765\u3059\u308b\u3068\u8a00\u308f\u308c\u307e\u3059\u3002\u3082\u3068\u3082\u3068\u306f\u3001\u653e\u7267\u3057\u3066\u3044\u308b\u5bb6\u755c\u306b\u81ea\u5206\u306e\u6240\u6709\u7269\u3067\u3042\u308b\u3053\u3068\u3092\u793a\u3059\u305f\u3081\u306e\u300c\u713c\u5370\u300d\u3067\u3057\u305f\u3002<br>\u3053\u306e\u713c\u5370\u306b\u306f2\u3064\u306e\u91cd\u8981\u306a\u610f\u5473\u304c\u3042\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3000\u3000a. \u6240\u6709\u8005\u306e\u8b58\u5225\uff1a\u300c\u3053\u308c\u306f\u8ab0\u306e\u725b\u304b\u300d\u3092\u660e\u78ba\u306b\u3059\u308b\u3002<br>\u3000\u3000b. \u54c1\u8cea\u306e\u4fdd\u8a3c\uff1a\u300c\u3042\u306e\u713c\u5370\u306e\u725b\u306f\u8cea\u304c\u826f\u3044\u300d\u3068\u3044\u3046\u8a55\u5224\u304c\u751f\u307e\u308c\u308c\u3070\u3001\u54c1\u8cea\u4fdd\u8a3c\u306e\u8a3c\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u300c\u8b58\u5225\u300d\u3068\u300c\u54c1\u8cea\u4fdd\u8a3c\u300d\u3068\u3044\u3046\u6a5f\u80fd\u306f\u3001\u73fe\u4ee3\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u3082\u901a\u3058\u308b\u6839\u6e90\u7684\u306a\u5f79\u5272\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uff13\uff0e\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u306e\u5927\u5c0f\u3092\u304d\u3081\u308b\u3082\u306e\u306f\u4f55\u304b<\/h2>\n\n\n\n<p>\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\uff08\u30d6\u30e9\u30f3\u30c9\u30a8\u30af\u30a4\u30c6\u30a3\uff09\u306e\u5927\u5c0f\u306f\u3001\u7a76\u6975\u7684\u306b\u306f\u300c\u9867\u5ba2\u306e\u5fc3\u306e\u4e2d\u306e\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u8a8d\u77e5\u306e\u7dcf\u91cf\u300d\u306b\u3088\u3063\u3066\u6c7a\u307e\u308a\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u8981\u7d20\u3067\u69cb\u6210\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6 (Brand Awareness)\n<ul class=\"wp-block-list\">\n<li>\u3069\u308c\u3060\u3051\u591a\u304f\u306e\u4eba\u306b\u77e5\u3089\u308c\u3066\u3044\u308b\u304b\u3002\u5358\u7d14\u306a\u77e5\u540d\u5ea6\u3060\u3051\u3067\u306a\u304f\u3001\u300c\u3007\u3007\u3068\u3044\u3048\u3070\u3053\u306e\u30d6\u30e9\u30f3\u30c9\u300d\u3068\u7b2c\u4e00\u306b\u60f3\u8d77\u3055\u308c\u308b\u304b\uff08\u7d14\u7c8b\u60f3\u8d77\uff09\u304c\u91cd\u8981\u3067\u3059\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u77e5\u899a\u54c1\u8cea (Perceived Quality)\n<ul class=\"wp-block-list\">\n<li>\u9867\u5ba2\u304c\u4e3b\u89b3\u7684\u306b\u611f\u3058\u308b\u54c1\u8cea\u3084\u512a\u4f4d\u6027\u3002\u300c\u5b9f\u969b\u306b\u9ad8\u54c1\u8cea\u300d\u3067\u3042\u308b\u3053\u3068\u4ee5\u4e0a\u306b\u3001\u300c\u9ad8\u54c1\u8cea\u3060\u3068\u4fe1\u3058\u3089\u308c\u3066\u3044\u308b\u300d\u3053\u3068\u304c\u4fa1\u5024\u3068\u306a\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u30d6\u30e9\u30f3\u30c9\u30fb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3 (Brand Loyalty)\n<ul class=\"wp-block-list\">\n<li>\u9867\u5ba2\u304c\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u7e70\u308a\u8fd4\u3057\u6307\u540d\u8cb7\u3044\u3057\u3066\u304f\u308c\u308b\u5ea6\u5408\u3044\u3002\u71b1\u72c2\u7684\u306a\u30d5\u30a1\u30f3\u304c\u3044\u308b\u30d6\u30e9\u30f3\u30c9\u306f\u4fa1\u5024\u304c\u9ad8\u3044\u3068\u8a00\u3048\u307e\u3059\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u30d6\u30e9\u30f3\u30c9\u9023\u60f3 (Brand Association)\n<ul class=\"wp-block-list\">\n<li>\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u540d\u3092\u805e\u3044\u305f\u3068\u304d\u306b\u3001\u3069\u306e\u3088\u3046\u306a\u30a4\u30e1\u30fc\u30b8\uff08\u4f8b\uff1a\u9769\u65b0\u7684\u3001\u5b89\u5fc3\u3001\u9ad8\u7d1a\u3001\u697d\u3057\u3044\uff09\u304c\u601d\u3044\u6d6e\u304b\u3076\u304b\u3002\u3053\u306e\u9023\u60f3\u304c\u30dd\u30b8\u30c6\u30a3\u30d6\u3067\u3001\u304b\u3064\u72ec\u81ea\u306e\u3082\u306e\u3067\u3042\u308b\u307b\u3069\u4fa1\u5024\u306f\u9ad8\u307e\u308a\u307e\u3059\u3002\u611f\u60c5\u7684\u4fa1\u5024\u3068\u8868\u73fe\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u305d\u306e\u4ed6\u306e\u30d6\u30e9\u30f3\u30c9\u8cc7\u7523\n<ul class=\"wp-block-list\">\n<li>\u7279\u8a31\u3084\u5546\u6a19\u3001\u5f37\u529b\u306a\u6d41\u901a\u30c1\u30e3\u30cd\u30eb\u306a\u3069\u3082\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u652f\u3048\u308b\u8cc7\u7523\u3067\u3059\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u8981\u7d20\u304c\u7d44\u307f\u5408\u308f\u3055\u308a\u3001\u4fa1\u683c\u30d7\u30ec\u30df\u30a2\u30e0\uff08\u4ed6\u793e\u3088\u308a\u9ad8\u304f\u3066\u3082\u58f2\u308c\u308b\u529b\uff09\u3084\u5e02\u5834\u30b7\u30a7\u30a2\u3001\u53ce\u76ca\u306e\u5b89\u5b9a\u6027\u3068\u3044\u3063\u305f\u8ca1\u52d9\u7684\u306a\u4fa1\u5024\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.bscre8.com\/journal\/wp\/wp-content\/uploads\/2025\/07\/22011708-1024x768.jpg\" alt=\"\u7269\u306e\u4fa1\u5024\" class=\"wp-image-16559\" srcset=\"https:\/\/www.bscre8.com\/journal\/wp\/wp-content\/uploads\/2025\/07\/22011708-1024x768.jpg 1024w, https:\/\/www.bscre8.com\/journal\/wp\/wp-content\/uploads\/2025\/07\/22011708-300x225.jpg 300w, https:\/\/www.bscre8.com\/journal\/wp\/wp-content\/uploads\/2025\/07\/22011708-768x576.jpg 768w, https:\/\/www.bscre8.com\/journal\/wp\/wp-content\/uploads\/2025\/07\/22011708-1536x1152.jpg 1536w, https:\/\/www.bscre8.com\/journal\/wp\/wp-content\/uploads\/2025\/07\/22011708.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\uff14\uff0e\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u304c\u9ad8\u3044\u4f01\u696d\u305f\u3061<\/h2>\n\n\n\n<p>\u4e16\u754c\u7684\u306a\u30d6\u30e9\u30f3\u30c9\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4f1a\u793eInterbrand\u793e\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u306a\u3069\u3092\u53c2\u8003\u306b\u3001\u4e00\u822c\u7684\u306b\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u304c\u9ad8\u3044\u3068\u3055\u308c\u308b\u4f01\u696d\u3092\u6319\u3052\u307e\u3059\u3002\u77e5\u3089\u306a\u3044\u4eba\u306f\u3044\u306a\u3044\u3088\u3046\u306a\u4f1a\u793e\u305f\u3061\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30fbApple<br>\u30fbMicrosoft<br>\u30fbAmazon<br>\u30fbGoogle<br>\u30fbCoca-Cola<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uff15\uff0e\u3053\u308c\u3089\u306e\u4f01\u696d\u306f\u4f55\u304c\u8a8d\u3081\u3089\u308c\u3066\u3044\u308b\u306e\u304b<\/h2>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u4f01\u696d\u306f\u3001\u5358\u306b\u512a\u308c\u305f\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u72ec\u81ea\u306e\u300c\u4e16\u754c\u89b3\u300d\u3084\u300c\u4fa1\u5024\u89b3\u300d\u304c\u8a8d\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30fbApple<br>\u300cThink different\u300d\u306e\u7cbe\u795e\u306b\u4ee3\u8868\u3055\u308c\u308b\u9769\u65b0\u6027\u3001\u5275\u9020\u6027\u3001\u6d17\u7df4\u3055\u308c\u305f\u30c7\u30b6\u30a4\u30f3\u3001\u305d\u3057\u3066\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u9867\u5ba2\u4f53\u9a13\uff08\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\uff09\u3002\u88fd\u54c1\u3092\u6301\u3064\u3053\u3068\u304c\u81ea\u5df1\u8868\u73fe\u306e\u4e00\u90e8\u3068\u306a\u308b\u307b\u3069\u306e\u5f37\u3044\u60c5\u7dd2\u7684\u4fa1\u5024\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<br>\u30fbMicrosoft<br>\u30d3\u30b8\u30cd\u30b9\u30b7\u30fc\u30f3\u306b\u304a\u3051\u308b\u5727\u5012\u7684\u306a\u4fe1\u983c\u6027\u3068\u751f\u7523\u6027\u5411\u4e0a\u3078\u306e\u8ca2\u732e\u3002\u8fd1\u5e74\u306f\u30af\u30e9\u30a6\u30c9\u30b5\u30fc\u30d3\u30b9\uff08Azure\uff09\u3084AI\u5206\u91ce\u3067\u306e\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u306b\u3088\u308a\u3001\u300c\u672a\u6765\u306e\u50cd\u304d\u65b9\u3092\u652f\u3048\u308b\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u4f01\u696d\u300d\u3068\u3057\u3066\u306e\u5730\u4f4d\u3092\u518d\u78ba\u7acb\u3057\u3066\u3044\u307e\u3059\u3002<br>\u30fbAmazon<br>\u300c\u5730\u7403\u4e0a\u3067\u6700\u3082\u304a\u5ba2\u69d8\u3092\u5927\u5207\u306b\u3059\u308b\u4f01\u696d\u300d\u3068\u3044\u3046\u7406\u5ff5\u3092\u5fb9\u5e95\u7684\u306b\u8ffd\u6c42\u3059\u308b\u9867\u5ba2\u4e2d\u5fc3\u4e3b\u7fa9\u3002\u5727\u5012\u7684\u306a\u54c1\u63c3\u3048\u3001\u8fc5\u901f\u306a\u914d\u9001\u3001\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u306a\u3069\u3001\u7a76\u6975\u306e\u5229\u4fbf\u6027\u304c\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u306e\u6e90\u6cc9\u3067\u3059\u3002<br>\u30fbGoogle<br>\u300c\u4e16\u754c\u4e2d\u306e\u60c5\u5831\u3092\u6574\u7406\u3057\u3001\u4e16\u754c\u4e2d\u306e\u4eba\u3005\u304c\u30a2\u30af\u30bb\u30b9\u3067\u304d\u3066\u4f7f\u3048\u308b\u3088\u3046\u306b\u3059\u308b\u300d\u3068\u3044\u3046\u4f7f\u547d\u3002\u60c5\u5831\u3078\u306e\u30a2\u30af\u30bb\u30b9\u306e\u6c11\u4e3b\u5316\u3092\u6210\u3057\u9042\u3052\u305f\u6280\u8853\u529b\u3068\u4fe1\u983c\u6027\u3001\u305d\u3057\u3066\u300c\u306a\u304f\u3066\u306f\u306a\u3089\u306a\u3044\u300d\u5b58\u5728\u611f\u304c\u8a8d\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002<br>\u30fbCoca-Cola<br>1\u4e16\u7d00\u4ee5\u4e0a\u306b\u308f\u305f\u308a\u300c\u30cf\u30d4\u30cd\u30b9\uff08\u5e78\u798f\u611f\uff09\u300d\u3084\u300c\u3064\u306a\u304c\u308a\u300d\u3068\u3044\u3063\u305f\u666e\u904d\u7684\u306a\u611f\u60c5\u306b\u8a34\u3048\u304b\u3051\u308b\u4e00\u8cab\u3057\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3002\u88fd\u54c1\u305d\u306e\u3082\u306e\u4ee5\u4e0a\u306b\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u8c61\u5fb4\u3059\u308b\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u4e16\u754c\u89b3\u304c\u4e16\u754c\u4e2d\u3067\u611b\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uff16\uff0e\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u8a34\u6c42\u3059\u308b\u305f\u3081\u306e\u624b\u6bb5\u3002\u904e\u53bb\u304b\u3089\u306e\u5909\u9077<\/h2>\n\n\n\n<p>\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u306e\u8a34\u6c42\u65b9\u6cd5\u306f\u3001\u30e1\u30c7\u30a3\u30a2\u3068\u793e\u4f1a\u306e\u5909\u5316\u3068\u5171\u306b\u5927\u304d\u304f\u5909\u9077\u3057\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u904e\u53bb\uff08\u30de\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6642\u4ee3\uff09\n<ul class=\"wp-block-list\">\n<li>\u30c6\u30ec\u30d3CM\u3001\u65b0\u805e\u30fb\u96d1\u8a8c\u5e83\u544a\u3001\u30e9\u30b8\u30aa\u3068\u3044\u3063\u305f\u56db\u5927\u30de\u30b9\u30e1\u30c7\u30a3\u30a2\u304c\u4e2d\u5fc3\u3002<\/li>\n\n\n\n<li>\u4f01\u696d\u304b\u3089\u751f\u6d3b\u8005\u3078\u306e\u4e00\u65b9\u901a\u884c\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3002\u300c\u3053\u306e\u88fd\u54c1\u306f\u3053\u3053\u304c\u51c4\u3044\u300d\u3068\u3044\u3046\u6a5f\u80fd\u7684\u4fa1\u5024\uff08USP: Unique Selling Proposition\uff09\u3092\u5927\u3005\u7684\u306b\u8a34\u6c42\u3059\u308b\u3053\u3068\u304c\u738b\u9053\u3067\u3057\u305f\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u5909\u9077\uff08\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u9ece\u660e\u671f\u301c\uff09\n<ul class=\"wp-block-list\">\n<li>\u516c\u5f0f\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3001E\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3001\u30d0\u30ca\u30fc\u5e83\u544a\u306a\u3069\u304c\u767b\u5834\u3002<\/li>\n\n\n\n<li>\u9650\u5b9a\u7684\u3067\u306f\u3042\u308b\u304c\u53cc\u65b9\u5411\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u53ef\u80fd\u306b\u3002\u4f01\u696d\u306f\u8a73\u7d30\u306a\u60c5\u5831\u3092\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u63b2\u8f09\u3057\u3001\u9867\u5ba2\u306f\u80fd\u52d5\u7684\u306b\u60c5\u5831\u3092\u63a2\u3057\u306b\u884c\u304f\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u73fe\u5728\uff08\u30c7\u30b8\u30bf\u30eb\u30fbSNS\u6642\u4ee3\uff09\n<ul class=\"wp-block-list\">\n<li>SNS\uff08X, Instagram, TikTok\uff09\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08\u30d6\u30ed\u30b0\u3001\u52d5\u753b\uff09\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u904b\u55b6\u306a\u3069\u3002<\/li>\n\n\n\n<li>\u4f01\u696d\u3068\u751f\u6d3b\u8005\u306e\u5bfe\u8a71\u30fb\u5171\u5275\u304c\u5f53\u305f\u308a\u524d\u306b\u3002\u4f01\u696d\u304c\u767a\u4fe1\u3059\u308b\u60c5\u5831\u3088\u308a\u3082\u3001\u7b2c\u4e09\u8005\uff08\u4ed6\u306e\u30e6\u30fc\u30b6\u30fc\u3084\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\uff09\u306e\u53e3\u30b3\u30df\u3084\u8a55\u4fa1\u304c\u91cd\u8996\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u9867\u5ba2\u3068\u306e\u7d99\u7d9a\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\uff08\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\uff09\u304c\u6700\u91cd\u8981\u8ab2\u984c\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\uff17\uff0e\u8fd1\u5e74\u306e\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u8a34\u6c42\u306e\u50be\u5411<\/h2>\n\n\n\n<p>\u73fe\u4ee3\u306e\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306f\u3001\u3088\u308a\u672c\u8cea\u7684\u3067\u4eba\u9593\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u4e3b\u6d41\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30d1\u30fc\u30d1\u30b9\u30fb\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\n<ul class=\"wp-block-list\">\n<li>\u300c\u81ea\u793e\u306f\u4f55\u306e\u305f\u3081\u306b\u5b58\u5728\u3059\u308b\u306e\u304b\uff08Purpose\uff09\u300d\u3068\u3044\u3046\u4f01\u696d\u306e\u793e\u4f1a\u7684\u306a\u5b58\u5728\u610f\u7fa9\u3092\u660e\u78ba\u306b\u6253\u3061\u51fa\u3059\u624b\u6cd5\u3002SDGs\u3084ESG\u3078\u306e\u8ca2\u732e\u306a\u3069\u3001\u5229\u76ca\u8ffd\u6c42\u3060\u3051\u3067\u306a\u304f\u793e\u4f1a\u8ab2\u984c\u306e\u89e3\u6c7a\u306b\u53d6\u308a\u7d44\u3080\u59ff\u52e2\u304c\u3001\u7279\u306b\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u3084Z\u4e16\u4ee3\u304b\u3089\u306e\u5171\u611f\u3092\u547c\u3073\u307e\u3059\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\n<ul class=\"wp-block-list\">\n<li>\u5275\u696d\u306e\u60f3\u3044\u3084\u88fd\u54c1\u958b\u767a\u306e\u88cf\u5074\u306b\u3042\u308b\u7269\u8a9e\u3092\u8a9e\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u611f\u60c5\u306b\u8a34\u3048\u304b\u3051\u3001\u8a18\u61b6\u306b\u6b8b\u308a\u3084\u3059\u304f\u3057\u307e\u3059\u3002\u5358\u306a\u308b\u30b9\u30da\u30c3\u30af\u306e\u7f85\u5217\u3067\u306f\u306a\u304f\u3001\u300c\u306a\u305c\u305d\u308c\u3092\u4f5c\u3063\u305f\u306e\u304b\u300d\u3068\u3044\u3046\u7269\u8a9e\u304c\u5171\u611f\u3092\u751f\u307f\u307e\u3059\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>CX\uff08\u9867\u5ba2\u4f53\u9a13\uff09\u306e\u91cd\u8996\n<ul class=\"wp-block-list\">\n<li>\u5546\u54c1\u8cfc\u5165\u6642\u3060\u3051\u3067\u306a\u304f\u3001\u8a8d\u77e5\u304b\u3089\u8cfc\u5165\u5f8c\u306e\u30b5\u30dd\u30fc\u30c8\u307e\u3067\u3001\u9867\u5ba2\u304c\u30d6\u30e9\u30f3\u30c9\u306b\u63a5\u3059\u308b\u5168\u3066\u306e\u4f53\u9a13\uff08CX\uff09\u3092\u8a2d\u8a08\u3057\u3001\u4e00\u8cab\u3057\u3066\u8cea\u306e\u9ad8\u3044\u3082\u306e\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u9577\u671f\u7684\u306a\u4fe1\u983c\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u91b8\u6210\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u5f62\u6210\n<ul class=\"wp-block-list\">\n<li>\u30d6\u30e9\u30f3\u30c9\u306e\u30d5\u30a1\u30f3\u304c\u96c6\u3044\u3001\u4ea4\u6d41\u3067\u304d\u308b\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u5834\u3092\u63d0\u4f9b\u3002\u30d5\u30a1\u30f3\u540c\u58eb\u306e\u3064\u306a\u304c\u308a\u304c\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u5e30\u5c5e\u610f\u8b58\u3092\u5f37\u3081\u3001\u71b1\u72c2\u7684\u306a\u652f\u6301\u5c64\u3092\u80b2\u6210\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\uff18\uff0e\u4f01\u696d\u3082\u9078\u6319\u3082\u540c\u3058\uff1f\u9078\u6319\u306b\u304a\u3051\u308b\u300c\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u300d\u6d3b\u52d5\u624b\u6bb5<\/h2>\n\n\n\n<p>\u9078\u6319\u306f\u3001\u307e\u3055\u306b\u5019\u88dc\u8005\u3084\u653f\u515a\u3068\u3044\u3046\u300c\u30d6\u30e9\u30f3\u30c9\u300d\u3092\u6709\u6a29\u8005\uff08\u9867\u5ba2\uff09\u306b\u9078\u3093\u3067\u3082\u3089\u3046\u6d3b\u52d5\u3067\u3042\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7406\u8ad6\u306e\u5fdc\u7528\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u4f01\u696d\u6d3b\u52d5\u3068\u540c\u3058\u3060\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30d6\u30e9\u30f3\u30c9\u30fb\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u78ba\u7acb\n<ul class=\"wp-block-list\">\n<li>\u7406\u5ff5\u30fb\u653f\u7b56\uff08\u30b3\u30a2\u30d0\u30ea\u30e5\u30fc\uff09\n<ul 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