{"id":4745,"date":"2019-09-15T09:00:29","date_gmt":"2019-09-15T00:00:29","guid":{"rendered":"http:\/\/test.bscre8.com\/bslife\/?p=4745"},"modified":"2025-04-01T16:52:35","modified_gmt":"2025-04-01T07:52:35","slug":"sy20190915","status":"publish","type":"post","link":"https:\/\/www.bscre8.com\/journal\/2019\/09\/15\/sy20190915\/","title":{"rendered":"\u9867\u5ba2\u7ba1\u7406\u304c\u3067\u304d\u3066\u3044\u306a\u3044\u2026\u3068\u304a\u60a9\u307f\u306e\u4e2d\u5c0f\u4f01\u696d\u69d8\u3078"},"content":{"rendered":"<p>\u30d3\u30fc\u30ba\u30af\u30ea\u30a8\u30a4\u30c8\u306e\u5c71\u672c\u3067\u3059\u3002<br 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\/>\n\u4e2d\u5c0f\u4f01\u696d\u3084\u3001\u5c0f\u898f\u6a21\u4e8b\u696d\u8005\u306e\u5834\u5408\u3001\u3053\u3046\u3044\u3063\u305f\u304a\u60a9\u307f\u3092\u62b1\u3048\u3066\u3044\u3089\u3063\u3057\u3083\u308b\u4f8b\u306f\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\uff1f\uff1f<\/p>\n<p>&nbsp;<\/p>\n<h2>\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff08CRM\uff09\u306e\u30b9\u30b9\u30e1<\/h2>\n<p>\u300c\u9867\u5ba2\u3000\u7ba1\u7406\u300d\u306a\u3069\u3067\u691c\u7d22\u3059\u308b\u3068\u30d2\u30c3\u30c8\u3059\u308bHP\u306b\u306f\u3088\u304f\u300cCRM\u300d\u3068\u3044\u3046\u6587\u8a00\u304c\u898b\u3089\u308c\u307e\u3059\u3002<br \/>\nCRM\u3068\u306f\u3001<strong>Customer Relationship Management<\/strong>\u306e\u7565\u3067\u3001\u300c\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u300d\u306a\u3069\u3068\u8a33\u3055\u308c\u308b\u6982\u5ff5\u3067\u3059\u3002<br \/>\n\u9867\u5ba2\u6e80\u8db3\u5ea6\u3068\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a\u3092\u901a\u3058\u3066\u3001\u58f2\u4e0a\u306e\u62e1\u5927\u30fb\u53ce\u76ca\u6027\u306e\u5411\u4e0a\u3092\u76ee\u6307\u3059\u7d4c\u55b6\u6226\u7565\uff08\u624b\u6cd5\uff09\u5168\u822c\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u304a\u5ba2\u69d8\u306b\u500b\u5225\u306eID\u756a\u53f7\u3092\u632f\u308b\u3068\u5171\u306b\u3001\u4f4f\u6240\u3084\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u3068\u3044\u3063\u305f\u500b\u4eba\u60c5\u5831\u306e\u4ed6\u3001\u6027\u5225\u30fb\u5e74\u9f62\u3001\u8077\u696d\u3001\u5e74\u53ce\u3068\u3044\u3063\u305f\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u5c5e\u6027\u3001\u305d\u308c\u306b\u5b9f\u969b\u306b\u5f53\u8a72\u5e97\u8217\u306b\u4f55\u56de\u6765\u5e97\u3057\u305f\u304b\u3001\u6700\u3082\u6700\u8fd1\u6765\u5e97\u3057\u305f\u306e\u306f\u3044\u3064\u304b\u3001\u3044\u304f\u3089\u4f7f\u3063\u305f\u304b\u3001\u306a\u3069\u306e\u8cfc\u8cb7\u60c5\u5831\u3092\u8a18\u9332\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u8981\u306f\u5168\u3066\u306e\uff08\u3067\u304d\u308b\u3060\u3051\u591a\u304f\u306e\uff09\u304a\u5ba2\u69d8\u306e\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3092\u4f5c\u6210\u3059\u308b\u3068\u3044\u3046\u30a4\u30e1\u30fc\u30b8\u3067\u3059\u3002\u6765\u5e97\u6642\u306e\u9867\u5ba2\u30ab\u30fc\u30c9\u3084\u30a2\u30f3\u30b1\u30fc\u30c8\u3001\u30b7\u30e7\u30c3\u30d7\u30ab\u30fc\u30c9\uff08\u4f1a\u54e1\u30ab\u30fc\u30c9\uff09\u306a\u3069\u3092\u4f7f\u3063\u3066\u60c5\u5831\u3092\u53d6\u5f97\u3059\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n<p>\u4f59\u8ac7\u306b\u306a\u308a\u307e\u3059\u304c\u3001\u30b7\u30e7\u30c3\u30d7\u30ab\u30fc\u30c9\u3084\u30b9\u30bf\u30f3\u30d7\u30ab\u30fc\u30c9\u3001\u30dd\u30a4\u30f3\u30c8\u30ab\u30fc\u30c9\u7b49\u3092\u5c0e\u5165\u3057\u3066\u3044\u308b\u304a\u5e97\u3082\u591a\u3044\u3067\u3059\u304c\u3001\u5358\u306b\u518d\u6765\u5e97\u3092\u4fc3\u3059\u76ee\u7684\u3060\u3051\u3067\u306a\u304f\u3001\u767b\u9332\u6642\u306b\u500b\u4eba\u60c5\u5831\u30fb\u57fa\u672c\u5c5e\u6027\u60c5\u5831\u3068\u5171\u306b\u3001\u8cfc\u8cb7\u5c65\u6b74\u60c5\u5831\u3092\u53d6\u5f97\u3059\u308b\u305f\u3081\u306b\u5c0e\u5165\u3057\u3066\u3044\u308b\u30b1\u30fc\u30b9\u304c\u6b86\u3069\u3067\u3059\u3002T\u30ab\u30fc\u30c9\u3084Ponta\u30ab\u30fc\u30c9\u306a\u3069\u306e\u5171\u901a\u30dd\u30a4\u30f3\u30c8\u30ab\u30fc\u30c9\u3082\u305d\u3046\u3044\u3063\u305f\u76ee\u7684\u3067\u5c0e\u5165\u5e97\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u304b\u3089\u3069\u3046\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u306e\uff1f<\/h2>\n<p>\u305d\u3046\u3044\u3063\u305f\u5f62\u3067\u304a\u5ba2\u69d8\u306e\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u306b\u60c5\u5831\u3092\u84c4\u7a4d\u3059\u308b\u2026\u3060\u3051\u3067\u306f\u9867\u5ba2\u7ba1\u7406\u306b\u306f\u306a\u308a\u307e\u305b\u3093\u3002<br \/>\n\u305d\u3053\u304b\u3089\u6709\u76ca\u306a\u60c5\u5831\u3092\u3042\u3076\u308a\u51fa\u3059\u300c\u5206\u6790\u300d\u300c\u89e3\u6790\u300d\u304c\u30ad\u30e2\u306b\u306a\u308a\u307e\u3059\u3002<br \/>\n\u3053\u3046\u3044\u3063\u305f\u624b\u6cd5\u3092\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u547c\u3093\u3060\u308a\u3059\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u30c7\u30fc\u30bf\u30b5\u30a4\u30a8\u30f3\u30c6\u30a3\u30b9\u30c8\u3084\u30a2\u30ca\u30ea\u30b9\u30c8\u3001\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u89e3\u6790\u306a\u3069\u306e\u62c5\u5f53\u8005\u306e\u8155\u306e\u898b\u305b\u6240\u3067\u3059\u3002<\/p>\n<p>\u3088\u304f\u884c\u308f\u308c\u308b\u624b\u6cd5\u304c\u3001\u30c7\u30b7\u30eb\u5206\u6790\u3084\u3001RFM\u5206\u6790\u3068\u3044\u3063\u305f\u5206\u6790\u624b\u6cd5\u306b\u306a\u308a\u307e\u3059\u3002<br \/>\n\u8cfc\u8cb7\u983b\u5ea6\uff08Frequency\uff09\u3084\u76f4\u8fd1\u8cfc\u8cb7\u6642\u671f\uff08Recency\uff09\u3001\u8cfc\u8cb7\u91d1\u984d\uff08Monetary\uff09\u3068\u3044\u3063\u305f\u5206\u6790\u8ef8\u3067\u9867\u5ba2\u3092\u305d\u308c\u305e\u308c10\u6bb5\u968e\u7a0b\u5ea6\u306b\u5206\u985e\u3057\u307e\u3059\u3002<br \/>\n\u8cfc\u8cb7\u983b\u5ea6\u304c\u9ad8\u304f\uff08\u3088\u304f\u8cb7\u3046\uff09\u3001\u8cfc\u8cb7\u6642\u671f\u304c\u8fd1\u304f\uff08\u6700\u8fd1\u8cb7\u3063\u305f\uff09\u3001\u8cfc\u8cb7\u91d1\u984d\u304c\u9ad8\u3044\uff08\u305f\u304f\u3055\u3093\u304a\u91d1\u3092\u843d\u3068\u3059\uff09\u9867\u5ba2\u5c64\u304c\u3001\u305d\u306e\u5e97\u306b\u3068\u3063\u3066\u6700\u3082\u300c\u5b88\u308b\u3079\u304d\u9867\u5ba2\u300d\u3044\u308f\u3086\u308b\u4e0a\u9867\u5ba2\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u3093\u306a\u4e0a\u9867\u5ba2\u306b\u3082\u3046\u4e00\u5ea6\u8cb7\u3063\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u884c\u3046\u65bd\u7b56\u3068\u3001\u4e00\u5ea6\u6765\u305f\u3060\u3051\u3067\u3054\u7121\u6c99\u6c70\u306b\u306a\u3063\u3066\u3044\u308b\u304a\u5ba2\u69d8\u306b\u6765\u5e97\u3057\u3066\u3082\u3089\u3046\u65bd\u7b56\u3067\u306f\u3001\u65b9\u6cd5\u3082\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u3082\u8a34\u6c42\u30e1\u30c3\u30bb\u30fc\u30b8\u3082\u7570\u306a\u308a\u307e\u3059\u3002\u65b0\u898f\u9867\u5ba2\u3092\u3064\u304b\u307e\u3048\u3088\u3046\u3068\u3059\u308b\u306a\u3089\u3070\u5c1a\u66f4\u3067\u3059\u3002<br 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