{"id":5419,"date":"2020-01-18T00:00:51","date_gmt":"2020-01-17T15:00:51","guid":{"rendered":"http:\/\/test.bscre8.com\/bslife\/?p=5419"},"modified":"2025-04-01T17:02:52","modified_gmt":"2025-04-01T08:02:52","slug":"ys20200118","status":"publish","type":"post","link":"https:\/\/www.bscre8.com\/journal\/2020\/01\/18\/ys20200118\/","title":{"rendered":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30df\u30c3\u30af\u30b9\u3068\u306f"},"content":{"rendered":"<p>\u3053\u3093\u306b\u3061\u306f\u3002B\u2019sCre8\uff08\u30d3\u30fc\u30ba\u30af\u30ea\u30a8\u30a4\u30c8\uff09\u55b6\u696d\u306e\u9234\u6728\u3067\u3059\u3002<\/p>\n<p>\u672c\u65e5\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30df\u30c3\u30af\u30b9\u306b\u3064\u3044\u3066\u66f8\u304b\u305b\u3066\u9802\u304d\u307e\u3059\u3002<\/p>\n<h2>\u305d\u3082\u305d\u3082\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f<\/h2>\n<p>\u3010\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3011\u3068\u805e\u3044\u3066\u591a\u304f\u306e\u65b9\u306f\u4f01\u696d\u306e\u8ca9\u58f2\u6d3b\u52d5\u3084\u5e83\u544a\u6d3b\u52d5\u3092\u30a4\u30e1\u30fc\u30b8\u3059\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\uff1f<br 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\/>\n\u3057\u304b\u3057\u3001\u65e2\u306b\u5b58\u5728\u3057\u3066\u3044\u308b\u3082\u306e\u3092\u58f2\u308a\u8fbc\u3080\u3060\u3051\u3067\u306f\u4e0d\u5341\u5206\u3067\u3042\u308a\u3001\u9867\u5ba2\u304c\u6c42\u3081\u3066\u3044\u308b\u3082\u306e\u306e\u672c\u8cea\u3092\u6c72\u307f\u53d6\u308a\u3001\u65b0\u305f\u306a\u4fa1\u5024\u3092\u5275\u9020\u3057\u3066\u3044\u304b\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u4f01\u696d\u5074\u304b\u3089\u307f\u305f\u300c\u58f2\u308a\u8fbc\u3080\u65b9\u6cd5\u300d\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u5074\u306e\u8996\u70b9\u306b\u305f\u3063\u305f\u300c\u58f2\u308c\u308b\u4ed5\u7d44\u307f\u3065\u304f\u308a\u300d\u306a\u3069\u3068\u79f0\u3055\u308c\u308b\u4e8b\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n<h2>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30df\u30c3\u30af\u30b9\u3068\u306f\uff1f<\/h2>\n<p>\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u304a\u3044\u3066\u3001\u671b\u307e\u3057\u3044\u53cd\u5fdc\u3092\u5e02\u5834\u304b\u3089\u5f15\u304d\u51fa\u3059\u305f\u3081\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30c4\u30fc\u30eb\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u300d\uff08<a href=\"http:\/\/ja.wikipedia.org\/wiki\/%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%83%9F%E3%83%83%E3%82%AF%E3%82%B9\" target=\"_blank\" rel=\"noopener\">Wikipedia\u53c2\u7167<\/a>\uff09<\/p>\n<p>\u30a6\u30a3\u30ad\u30da\u30c7\u30a3\u30a2\u3067\u8abf\u3079\u3066\u307f\u308b\u3068\u4e0a\u8a18\u306e\u3088\u3046\u306a\u4e8b\u304c\u66f8\u304b\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u62bd\u8c61\u7684\u3067\u3055\u3063\u3071\u308a\u5206\u304b\u308a\u307e\u305b\u3093\u3002\u5177\u4f53\u7684\u306b\u8aac\u660e\u3059\u308b\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3068\u306f\u8ca9\u58f2\u3059\u308b\u5546\u54c1\u3001\u63d0\u4f9b\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u306b\u5fdc\u3058\u3066\u3044\u304f\u3064\u304b\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3084\u30c4\u30fc\u30eb\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u3001\u5e83\u544a\u5ba3\u4f1d\u3084\u55b6\u696d\u6d3b\u52d5\u306a\u3069\u306e\u6226\u7565\u3092\u843d\u3068\u3057\u8fbc\u3093\u3067\u3044\u304f\u305f\u3081\u306e\u624b\u6cd5\u3067\u3059\u3002\u4ee3\u8868\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u3057\u30664P\u304c\u3088\u304f\u7d39\u4ecb\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>\u58f2\u308a\u624b\u306e\u8996\u70b9\u304b\u3089\u306e\uff14\u3064\u306eP\uff084P\u5206\u6790\uff09<\/h2>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3067\u4ee3\u8868\u4f8b\u3068\u3055\u308c\u308b\uff14P\u3068\u306f\u30fb\u88fd\u54c1\uff08Product\uff09\u30fb\u4fa1\u683c\uff08Price\uff09\u30fb\u6d41\u901a\uff08Place\uff09\u30fb\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff08Promotion\uff09\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u88fd\u54c1\uff08Product\uff09\uff1a\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u958b\u767a\u3084\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0<\/li>\n<li>\u4fa1\u683c\uff08Price\uff09\uff1a\u4fa1\u683c\u30fb\u652f\u6255\u65b9\u6cd5\u306a\u3069<\/li>\n<li>\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff08Promotion\uff09\uff1a\u5e83\u544a\u5ba3\u4f1d\u6d3b\u52d5<\/li>\n<li>\u6d41\u901a\uff08Place\uff09\uff1a\u30c1\u30e3\u30cd\u30eb<\/li>\n<\/ul>\n<p>\u4f8b\u3048\u3070\u3001\u65e5\u672c\u9152\u3092\u8ca9\u58f2\u3059\u308b\u3068\u3057\u3066\u3082\u3001\u9ad8\u7d1a\u54c1\u304b\u3001\u5927\u8846\u5411\u3051\u304b\u306b\u3088\u3063\u3066\u3001\u8ca9\u58f2\u3059\u308b\u88fd\u54c1\u306f\u3082\u3061\u308d\u3093\u3001\u4fa1\u683c\uff08\u4f8b\uff1a1\u672c\u4f55\u4e07\u5186\u3082\u3059\u308b\u304b\uff1f2000\u5186\u4ee5\u4e0b\u304b\uff1f\uff09\u3084\u6d41\u901a\uff08\u4f8b\uff1a\u9ad8\u7d1a\u767e\u8ca8\u5e97\u304b\uff1f\u30b9\u30fc\u30d1\u30fc\u304b\uff1f\uff09\u3084\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u65b9\u6cd5\uff08\u4f8b\uff1a\u5bcc\u88d5\u5c64\u5411\u3051\u306e\u8ca9\u58f2\u4fc3\u9032\u6d3b\u52d5\u304b\uff1f\u5927\u8846\u5411\u3051\u306e\u5e83\u544a\u6d3b\u52d5\u304b\uff1f\uff09\u306a\u3069\u3001\u671b\u307e\u3057\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306f\u307e\u3063\u305f\u304f\u7570\u306a\u308a\u307e\u3059\u3002<br \/>\n\u88fd\u54c1\u30fb\u4fa1\u683c\u30fb\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30fb\u6d41\u901a\u3002\u3053\u306e4\u3064\u306e\u89b3\u70b9\u304b\u3089\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u304c\u9867\u5ba2\u306b\u3068\u3063\u3066\u9b45\u529b\u7684\u306a\u3082\u306e\u306b\u306a\u3063\u3066\u3044\u308b\u304b\uff1f\u3092\u6574\u7406\u3057\u3066\u307f\u307e\u3059\u3002\u305d\u306e\u3046\u3048\u3067\u3001\u9867\u5ba2\u306b\u4f1d\u308f\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u3001\u6574\u5408\u6027\u306e\u3068\u308c\u3066\u3044\u308b\u72b6\u614b\u3092\u3064\u304f\u308a\u51fa\u3059\u624b\u6cd5\u304c\uff14P\u3067\u3059\u3002<\/p>\n<h2>\u8cb7\u3044\u624b\u306e\u7acb\u5834\u304b\u3089\u898b\u76f4\u3057\u305f\uff14\u3064\u306eC\uff084C\u5206\u6790\uff09<\/h2>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30df\u30c3\u30af\u30b9\u306b\u4ee3\u8868\u3055\u308c\u308b\u3082\u3046\u4e00\u3064\u306e\u624b\u6cd5\u3068\u3057\u3066\uff14C\u3068\u8a00\u308f\u308c\u308b\u624b\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u9867\u5ba2\u4fa1\u5024\uff08Customer Value\uff09<\/li>\n<li>\u9867\u5ba2\u306b\u3068\u3063\u3066\u306e\u7d4c\u8cbb\uff08Cost\uff09<\/li>\n<li>\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff08Communication\uff09<\/li>\n<li>\u9867\u5ba2\u5229\u4fbf\u6027\uff08Convenience\uff09<\/li>\n<\/ul>\n<p>4C\u306f\u3001\u5e83\u544a\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u7814\u7a76\u8005\u306b\u3088\u3063\u3066\u5531\u3048\u3089\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u306e\u7406\u8ad6\u30024P\u7406\u8ad6\u304c\u4f01\u696d\u5074\u304b\u3089\u898b\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30df\u30c3\u30af\u30b9\u3067\u3042\u308b\u306e\u306b\u5bfe\u3057\u3066\u3001\u9867\u5ba2\u5074\u304b\u3089\u898b\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30df\u30c3\u30af\u30b9\u3001\u53ca\u3073\u4f01\u696d\u3068\u6d88\u8cbb\u8005\u53cc\u65b9\u304c\u5171\u306b\u751f\u304d\u308b\u5171\u751f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e2d\u306e\u30df\u30c3\u30af\u30b9\u3068\u3057\u3066\u306e4C\u7406\u8ad6\u304c\u3042\u308b\u3002<br \/>\n\uff08<a href=\"https:\/\/ja.wikipedia.org\/wiki\/4C_(%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E7%90%86%E8%AB%96)\" target=\"_blank\" rel=\"noopener\">Wikipedia\u53c2\u7167<\/a>\uff09<\/p>\n<p>\u8981\u3059\u308b\u306b\u8cb7\u3044\u624b\u306e\u7acb\u5834\u306b\u7acb\u3063\u3066\u3001\u58f2\u308b\u65bd\u7b56\u3001\u5206\u6790\u3092\u8003\u3048\u3066\u3044\u304d\u307e\u3059\u3002\u73fe\u5728\u3044\u304f\u3089\u7269\u304c\u826f\u304f\u3066\u3082\u3001\u305d\u308c\u306b\u3088\u308b\u4fa1\u5024\u3092\u5927\u304d\u304f\u30a2\u30d4\u30fc\u30eb\u3057\u306a\u3051\u308c\u3070\u7af6\u5408\u3068\u306e\u9078\u629e\u3067\u8ca0\u3051\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u826f\u3044\u3082\u306e\u3092\u58f2\u308b\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u9b45\u529b\u7684\u306b\u58f2\u308b\u4e8b\u304c\u5fc5\u8981\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<br 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